VALUE-ADDING PRODUCTS TO HELP GROW TRADE COUNTER PROFITABILITY
For almost a century, Instantor has proudly supported merchants across the UK and Ireland, building long-standing partnerships founded on trust, reliability, and shared success. Since 1926, we have worked closely with our merchant network to ensure they have access not only to high-quality plumbing and heating products, but also the tools, knowledge, and support needed to serve their customers with confidence. Our commitment extends beyond supplying products; we actively invest in helping merchants grow their business, strengthen customer relationships, and maintain their position as trusted suppliers to professional installers.
A key part of this support is our comprehensive product training programme, designed specifically for merchant trade counter staff and their installer customers. Through hands-on trade days and interactive sessions, we provide practical training on product features, installation techniques, and best practices. This ensures counter staff are equipped with the knowledge to confidently recommend the right solutions, while installers gain valuable insights that help improve installation efficiency and product performance. These sessions not only enhance technical understanding but also help merchants add value to their customers by becoming a reliable source of expert advice.
Our Mobile Training Academy brings this expertise directly to merchant branches, providing convenient, on-site training tailored to your team and customers. Fully equipped and delivered by our experienced technical specialists, the academy allows merchants to host professional training events without the need for staff or customers to travel. This creates opportunities to engage installers, strengthen relationships, and promote product awareness in a practical and memorable way. Merchants interested in booking a visit from the Mobile Training Academy can enquire via our online booking form or by contacting our team directly at training@instantor.co.uk.
In addition to training, Instantor provides a full suite of marketing support to help merchants effectively promote our products in-branch and beyond. This includes professionally designed brochures, product literature, and point-of-sale materials to enhance trade counter displays, as well as digital assets for use across websites, email campaigns, and social media. Our marketing team works closely with merchants to ensure consistent, high-quality brand presentation that attracts installer attention and drives product demand.
Merchants also benefit from direct access to our technical support team, who are available to provide expert advice on product selection, installation guidance, and technical queries. Whether assisting with a specific project, helping resolve an on-site challenge, or providing general product information, our team is committed to delivering prompt, reliable support. This ensures merchants and their customers can specify and install Instantor products with complete confidence, reinforcing our shared reputation for quality, reliability, and professional excellence.
If you require any further information please contact our sales team today on contact our sales team today on sales@instantor.ie or +353 (0) 1 842 6255
