News / Events

Instantor Announces the Launch of St James and NOW Bathroom Brassware

Date 2nd June 2023 /// Product Launches

Instantor are well known as a market leader within the plumbing and heating industry for manufacturing and distributing high-quality industry favoured products such as Instantor® Brass Compression fittings, Instantor® Copper Press fittings, Instantor® Press fittings, Tucson® Pumps, Eirline® kitchen sinks & taps and much more.

Sanbra Fyffe, the makers of Instantor have been manufacturing bathroom brassware since the 1960’s, and have a long-standing history in brassware alone that dates back over 85 years. That portfolio is set to grow again later this year and continue into 2024.

In 2020, Marflow Engineering joined Sanbra Group, an Irish-owned collection of 13 brands specialising in plumbing and heating, bathrooms, kitchens, construction, agricultural, general hardware and OEM. Marflow have been manufacturing and distributing beautiful bathroom brassware since 1968, and are the creators of the bestselling St James and NOW collections.

As of 1st June 2023, both St James and NOW will join the Sanbra Fyffe product range and will be available to shop from builders merchants and bathroom showrooms nationwide.

Introducing Luxurious Bathroom Brassware

This exciting new addition of both St James and NOW will see Instantor’s bathroom brassware offering increase vastly. Not only will customers have the choice between traditional and contemporary, but there are also over 7 different colour finishes to choose from amongst the new ranges. Both new collections carry products such as taps, basin mixers, shower heads, shower kits, bath fillers and wastes.

The St James Collection’s Victorian period style evolved with contemporary elegance, allows your bathroom design to come to life with bespoke hand-finished details and luxurious customisable options. Manufactured in Birmingham, this collection is truly exclusive and unlike anything on the market.

The NOW Collection brings together a stunning curation of both contemporary and traditional designs. The NOW Collection also enables aesthetically striking bathrooms to be cost-effectively created without compromising on quality. NOW is highly trend focused and designed to suit the homeowner, interior designer, architect, specifier or plumber. This collection has a wide range of finishes to offer including chrome, brushed nickel, matt black, brushed brass, brushed gold and gunmetal grey.

All Things Go at Instantor

The team at Instantor pride themselves on delivering quality products and services, with a can-do team attitude powering it all. Understanding the importance of a buyer’s journey means there’s always someone with you every step of the way; from a knowledgeable sales team, to merchandising and marketing support, right down to a hands-on technical team for any post-sales follow-up.

Instantor have shown a strong focus on bathroom and kitchen brassware this year, announcing the brand refresh of Eirline in February, and the launch of St James and NOW in June.

Instantor will be showcasing Eirline, NOW and St James brands later this year at Ideal Home Show, taking place in October at RDS Simmonscourt. In the meantime, St James and NOW collections are available to shop from builders merchants and bathroom showrooms throughout Ireland.

For more information or to find your nearest stockist get in touch on +353 (0)1 842 6255 or [email protected]